InPowered Review - How it Can Benefit Your Company

InPowered Review - How it Can Benefit Your Company

InPowered is an AI content marketing platform with API and RTB integrations across 35+ native ad channels. It helps marketers pay for clicks and impressions and discover what experts and other users are saying about their brand. InPowered was reviewed by 12 buyers to make sure it was a good fit for their needs. Below, we review inPowered and discuss how it can benefit your company. This article focuses on the main benefits of InPowered.


InPowered is an AI platform for content marketing

InPowered is a software platform that uses artificial intelligence to deliver business outcomes for content marketers. Its Content Distribution solutions enable marketers to achieve real ROI using content marketing and can improve brand perception, user engagement, and onsite actions. Founded in 2014 by Pirouz Nilforoush, inPowered is headquartered in San Francisco. Other offices are located in Los Angeles, London, and Toronto. InPowered helps marketers use content marketing to reach their goals by generating targeted audiences.


InPowered has hired Ann Marinovich as Chief Revenue Officer. Marinovich has previously built Forbes' SaaS content business, BrandVoice. She has a wealth of experience in content marketing, having consulted with some of the biggest brands in the world to develop and execute a digital strategy. Ann has received many honors, including recognition by Folio and Mobile Marketer as a "Woman to Watch" in the media. She also co-chairs the IAB's Committee on Social, Native, and Content.

InPowered Review - How it Can Benefit Your Company

InPowered is a new SaaS product for content marketers. The AI-powered platform helps marketers understand the results of their content. By decoding content resonance, inPowered can deliver a personalized experience and drive consumer action. The software also helps brands avoid interruptive advertising by creating content that captivates the audience's attention and encourages them to take action. Powered is currently available as a free 30-day trial.


The use of AI-powered content marketing tools should be integrated with the overall martech stack. They should integrate subject-matter expert, management, and legal approval workflows. While the integration of AI into all aspects of marketing is inevitable, CMOs should invest in internal expertise to ensure that their AI-generated content will be relevant to their audience. The content produced by AI should also be infused with their brand voice.


It has API and RTB integrations with 35+ native ad channels

InPowered is a leading programmatic native advertising platform that has developed partnerships with leading brands and media companies. InPowered enables advertisers to determine the cost per engagement (CPI) based on the actual cost of delivering an engagement. With API and RTB integrations with 35+ native ad channels, inPowered has the broadest portfolio of native ad platforms available.


For advertisers, this means being able to access billions of impressions in a highly targeted fashion. Native ads are primarily placed on mobile apps and desktop websites and are optimized for these environments. To buy native ad inventory, InPowered has API and RTB integrations with 35+ native ad channels, including Google. The platform enables advertisers to use the same bidding platforms used for video ads.


InPowered has API and RTB integrations for more than 35+ native ad channels, including Revcontent, Adotad, and others. Native ads produce high-quality leads and scalable results. Native ads are the crown jewels of content. They provide volumes of data, revenue, and quality lead conversions. If you are looking for a new advertising format, native ads are a great choice.


A native ad platform will optimize content for different media formats and display it most effectively. They match content with the target audience, publisher, and ad format. Using recommendations increases user engagement and addresses users' needs and interests. Native ads are accessible across all platforms, from desktop to mobile. They are universal, meaning they will reach any device and social media.

Native ad networks differ from ad exchanges in that native ad networks collect ad inventory from publishers and sell it to advertisers. An ad network acts as a middleman between advertisers and publishers. On the other hand, an ad exchange is a digital marketplace where advertisers and publishers meet and sell ad inventory directly. This model is efficient for testing websites but can be costly if you don't have the proper resources.




InPowered's Supply-Side Platform provides unparalleled opportunities for mobile publishers and app developers. They offer full transparency over ad inventory and monetization. The programmatic platform also offers complete publisher-level control. SmartyAds also provides comprehensive programmatic solutions that include ad exchanges, white-label platforms, and additional tools for media buying and monetization.


It helps advertisers pay for impressions and clicks

InPowered is a programmatic content amplification company that enables advertisers to increase consumer engagement. With over 35 native ad networks, the company's proprietary technology enables advertisers to target audiences with relevant content that drives sales and consumer engagement. The platform is backed by artificial intelligence and helps advertisers pay for impressions and clicks. It works by identifying content that engages users and prompts them to take the desired action.


The inPowered platform uses AI to determine the price of 15 seconds of engagement post-click, based on the actual cost to deliver that engagement. It integrates with RTB and APIs of 35+ social media channels. The company's technology has been developed over three years, using machine learning and artificial intelligence to reduce waste and maximize engagement. InPowered's patented algorithm also adjusts based on time spent on sponsored content.

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